{"id":2595,"date":"2019-01-23T07:00:32","date_gmt":"2019-01-23T06:00:32","guid":{"rendered":"https:\/\/ea-rlp.de\/?p=2595"},"modified":"2019-01-23T07:00:32","modified_gmt":"2019-01-23T06:00:32","slug":"bierdeckel-macht-standortmarketing-werbung-auf-dem-smartphone-in-3d","status":"publish","type":"post","link":"https:\/\/neu.ea-rlp.de\/index.php\/2019\/01\/23\/bierdeckel-macht-standortmarketing-werbung-auf-dem-smartphone-in-3d\/","title":{"rendered":"Bierdeckel macht Standortmarketing: Werbung auf dem Smartphone in 3D"},"content":{"rendered":"<p>In der Westpfalz passt Standortmarketing auf einen Bierdeckel. Der Deckel zeigt eine Landkarte der Westpfalz und <strong><a href=\"http:\/\/newsletter.ea-rlp.de\/c\/37219321\/320f036619b-plpv8l\">wirbt<\/a><\/strong> f\u00fcr landschaftliche Highlights, Pf\u00e4lzer Lebensfreude und Technologiekompetenz.<!--more--><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/9YZNmncOihs\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Scannt man die Karte mit einer extra App, werden 3D-Objekte sichtbar und Videos. Zu sehen sind etwa das Fritz-Walter-Station, die Burg Lichtenberg, das The Style Outlets Zweibr\u00fccken und die Burg Berwartstein. <em>Weiter zu <a href=\"https:\/\/www.zukunftsregion-westpfalz.de\/de\/digitaler-bierdeckel-fuer-die-westpfalz\" target=\"_blank\" rel=\"noopener noreferrer\">Westpfalz Digital<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In der Westpfalz passt Standortmarketing auf einen Bierdeckel. Der Deckel zeigt eine Landkarte der Westpfalz und wirbt f\u00fcr landschaftliche Highlights, Pf\u00e4lzer Lebensfreude und Technologiekompetenz.<\/p>\n","protected":false},"author":4,"featured_media":2598,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,33],"tags":[276,671,936],"class_list":["post-2595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-projekte","tag-digitalisierung","tag-marketing","tag-tourismus"],"_links":{"self":[{"href":"https:\/\/neu.ea-rlp.de\/index.php\/wp-json\/wp\/v2\/posts\/2595","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/neu.ea-rlp.de\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/neu.ea-rlp.de\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/neu.ea-rlp.de\/index.php\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/neu.ea-rlp.de\/index.php\/wp-json\/wp\/v2\/comments?post=2595"}],"version-history":[{"count":0,"href":"https:\/\/neu.ea-rlp.de\/index.php\/wp-json\/wp\/v2\/posts\/2595\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/neu.ea-rlp.de\/index.php\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/neu.ea-rlp.de\/index.php\/wp-json\/wp\/v2\/media?parent=2595"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/neu.ea-rlp.de\/index.php\/wp-json\/wp\/v2\/categories?post=2595"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/neu.ea-rlp.de\/index.php\/wp-json\/wp\/v2\/tags?post=2595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}